Saturday, July 23, 2011

Boutique Hotel - The Brief




Salam Sem06,

Here is the Brief:

The lodging industry since the beginning of the 21th century had focused on brand selling hotel names such as Holiday Inn, Hilton, Marriott, Sheraton Hotels etc to cater to travelers who prefer the traditional concept of a hotel, i.e. : a lodging accommodation for travelers.

Since then a new breed of travelers have evolved in which accommodation is no longer their only concern, these travelers want to be ‘surprised’. When planning their trips, these travelers seek hotels that are somewhat different in character (look and feel) from branded hotels. These B-hotel seekers consider themselves to be highly fashionable and hip.

You and your FIRM are required to fulfill the following requirements;

  • To carry out and effectively present appropriate research on Boutique Hotels - Under the guidance of your tutor, you and your FIRM are required to carry out and effectively present all related research information required to complete this project.
  • To carry out site analysis of selected site and effectively present findings - Under the guidance of your tutor, you and your FIRM are required to carry out the required analysis of the chosen site. Presentation of these findings must be effectively delivered.
  • To design a boutique hotel on a selected site with the following basic space requirements - Administrative Area; Accommodation Area (25-30 rooms of various types); Food preparation areas; F&B consumption area/s; Boutique-themed area, etc; - Under the guidance of your tutor, you and your FIRM are required to design a boutique hotel based on your own SOA, chosen site and a predetermined working schedule (see appendix A)
  • To prepare a topical report of a predetermined design area - Under the guidance of your tutor, you are required to complete a topical report of a chosen area of interest. This is an A4 size book type report that compiles your findings and its usage in your design.
  • To effectively communicate the design to prospective ‘clients’ - Under the guidance of your tutor, you and your FIRM are communicate all your design ideas and suggestions via any appropriate media.
  • To work collaboratively and independently in solving problems - Under the guidance of your tutor, you and your FIRM are required to work collaboratively in solving problems related to all phases of the design process
  • To manage and carry out group and individual learning - Under the guidance of your tutor, you and your FIRM are required to plan and carry out your own learning scheme to fit your area of interest.

Date of Commencement 02/08/11
Date of Submission 31/10/11


Best of Luck, Let the creativity flow

DrN


5 comments:

  1. This comment has been removed by the author.

    ReplyDelete
  2. To understand what concept I am referring to, it's probably beneficial you know what a boutique hotel is exactly. Boutique hotel is a term usually applied to smaller, more luxurious hotels and motels that offer services on a more personal level, lobbies (if it even has a lobby) and any accompanying restaurants or recreational rooms are on a much smaller scale. For instance, you typically won't find a giant spacious 5-story atrium lobby in a boutique hotel; you would find a small, maybe 800 sq. ft. lobby with an ornate front desk, and a few stylish couches or chairs to lounge around on. And that is the underlying concept of a boutique hotel, the smallness of it all connects you more to the personalized service you get. Now, some major chains have taken that concept and run with it. However even though there might be 300 rooms instead of 100, they still follow the same concept of closer, more intimate architecture and scaling of interior rooms.SEE PICTURES BELOW:

    http://www.downtownmakeover.com/downtown_reno/images/case-study-Orlando_Boutique_otel/017760_LOBB_01_J-th.jpg

    http://www.downtownmakeover.com/downtown_reno/images/case-study-Orlando_Boutique_otel/017760_REST_02_J-th.jpg

    http://www.downtownmakeover.com/downtown_reno/images/case-study-Orlando_Boutique_otel/83_hotels_rooms_1-th.gif

    ReplyDelete
  3. Boutique hotel concept
    Hotel Pulitzer ParĂ­s

    Pulitzer is a 3-stars boutique hotel with a modern design which radiates a certain cosmopolitan cool. It is located in the 9th district in Paris, in the Opera area, in a historical building. Its interiors have been recently reformed, with high class materials and the use of latest technology.

    Far from being a hotel standard, the ground floor is full of details which give it personality Everything was set with the condition that the space shouldn't look or feel like a hotel, moreover he was encouraged to create non standard elements and move away from traditional hotel design.

    The tranquillity of Hotel Pulitzer echoes in all corners of this building and makes it an ideal place to relax after a long day on the tourist trail in Paris.SEE PICTURES BELOW:

    http://www.hotelpulitzer.com/imagenes/base/imagen4.jpg

    http://www.hotelpulitzer.com/imagenes/base/imagen4.jpg

    ReplyDelete